1. Introduction
Toronto Zoo Explorer ("we," "us," or "our") operates the website toronttozoo.org. This Privacy Policy describes how we collect, use, and protect your personal information when you visit our website.
2. Information We Collect
We may collect the following types of information:
- Usage Data: Pages visited, time spent on pages, browser type, device type, operating system, referring URL, and IP address (anonymized).
- Email Address: Only if you voluntarily subscribe to our newsletter.
- Cookies: Small data files stored on your device to improve your browsing experience and provide analytics.
3. How We Use Your Information
- To analyze website traffic and improve content quality
- To send you newsletter emails (only if you opted in; you can unsubscribe at any time)
- To display relevant contextual advertisements through third-party ad networks
- To detect and prevent technical issues or abuse
4. Cookies & Tracking Technologies
We use first-party cookies for essential site functionality and third-party cookies provided by Google Analytics and Google AdSense. You can manage cookie preferences through your browser settings. Disabling cookies may limit some features of the website.
5. Third-Party Services
We use the following third-party services that may collect data independently:
- Google Analytics — website traffic analysis
- Google AdSense — contextual advertising
These services have their own privacy policies. We encourage you to review them.
6. Data Sharing
We do not sell, rent, or trade your personal information to any third party. We only share anonymized, aggregated analytics data with our advertising partners as required for ad delivery.
7. Data Retention
Analytics data is retained for 26 months. Newsletter subscriber emails are retained until the subscriber requests removal. You may request deletion of your data at any time by contacting us.
8. Your Rights
Depending on your jurisdiction, you may have the right to:
- Access the personal data we hold about you
- Request correction or deletion of your data
- Withdraw consent for data processing
- Lodge a complaint with a supervisory authority
9. Children's Privacy
Our website is not directed at children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. Continued use of the website after changes constitutes acceptance of the revised policy.
11. Contact Us
If you have questions about this Privacy Policy, please contact us at hello@toronttozoo.org.